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Optimly CEO and Founder Apurva Luty Winner at Flywheel Conference with the Flywheel Angel

2026 Conference

$200,000+ was awarded during the 2026 Conference

During the annual Flywheel Investment Conference, sponsored by Microsoft and AEM Movement,  over $200,000 was awarded to Optimly, a Seattle-based startup building an AI brand trust infrastructure for B2B companies. Optimly also received the $50,000 Relocation Offer and $5,000 Fan Favorite cash prize.

Additionally, the inaugural Flywheel Student Pitch Competition ended with Central Washington University student, Cariann Bryant, taking home the $4,500 Judges' Choice cash prize, for her business Virtual Track Club. Cascade High School student, Elliot Tiegel, won the $500 Audience Choice cash prize for his business, OhmLife Insoles.

2026 WINNER
EARLY-STAGE INVESTMENT COMPETITION

Optimly

Seattle, WA

CEO & Founder: Apurva Luty

Awarded:

$150,000 investment,

$50,000 relocation offer, and

$5,000 Fan Favorite cash prize

Optimly verifies and serves structured brand data to AI, so ChatGPT, Claude, and Perplexity get your brand right and are more likely to recommend you to your customers.

Buyers are shifting from Google to ChatGPT, Claude, and Perplexity to find and evaluate your business — and AI is probably misrepresenting you. Optimly is the trust layer that fixes this. Our solution structures and distributes your brand data to agents: the AI Brand Trust Registry makes you discoverable to AI agents (58K+ profiles), BrandVault publishes your attested brand facts, and Scout delivers that verified brand data to agents at point-of-recommendation to your customers. Our early customers like Hal9 have seen a 16x improvement in AI-referred traffic which converted at 4x the rate of organic search-referred traffic.

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Virtual Track Club Founder Cariann Bryant Winner of the Student Pitch Competition (1).jpg

2026 JUDGES' CHOICE WINNER
STUDENT PITCH COMPETITION

Virtual Track Club

Ellensburg, WA 

Central Washington University

Founder: Cariann Bryant

Awarded:

$2,500 Judges' Choice Award

Virtual Track Club gives track athletes clear training, technique guidance, and recruiting support year round, helping them improve consistently without expensive club teams or guesswork.

Virtual Track Club (VTC) is a digital training platform and community built for track and field athletes who want to improve year round but lack consistent coaching or structure. VTC provides clear training plans, technique guidance, strength work, and recruiting education, all accessible from a phone. It is designed for high school athletes, parents, and aspiring college athletes who want real direction without the cost of club teams. Through expert coaching and a supportive community, VTC helps athletes train smarter, build confidence, and take control of their development.

2026 AUDIENCE CHOICE WINNER
STUDENT PITCH COMPETITION

OhmLife Insoles

Leavenworth, WA

Cascade High School

Founder: Elliot Tiegel

Awarded:

$500 Audience Choice Award

OhmLife Insoles harvest the mechanical energy of every footstep and store it onboard, efficiently charging your GPS, PLB, or radio without adding weight to your pack.

OhmLife Insoles are an energy-harvesting insole for hikers, hunters, search-and-rescue personnel, and military users who depend on powered devices in the field. The insoles convert the force of every footstep into electricity, store it in an integrated onboard battery, and deliver power to GPS units, personal locator beacons, cell phones, and other USB devices, all without adding weight to your pack. With a working prototype, a provisional patent filed, and a summer 2026 field testing program in preparation, OhmLife is built to solve a problem that has no good perfect today; staying charged in the outdoors.

OhmLife Insoles Elliot Tiegel Founder Winner of Fan Favorite Award Student Pitch Competiti

2026 Top Six Finalists

BOVI.TECH - Lucas Backlund.webp

Lucas Buckland
CEO & Co-Founder

BOVI's HERO (Human Enabled Remote Operation) systems combine bolt-on remote operation and AI safety systems to create a powerful AI Flywheel for wildfire vegetation management, fireline construction, and search & rescue.

Reclaim Metals Inc - Mert Efe.webp

Mert Efe

CEO & Founder

Reclaim Metals commercializes AI-powered optical sorting to transform domestic aluminum scrap into high-value manufacturing feedstock, capturing a $2.3B arbitrage opportunity while strengthening American supply chain resilience.

Optimly - Apurva.webp

Apurva Luty
CEO & Founder

Optimly verifies and serves structured brand data to AI, so ChatGPT, Claude, and Perplexity get your brand right and are more likely to recommend you to your customers.

...

Remmie - Jane Zhang.webp

Jane Zhang, MBA, PhD

CEO & Founder

Remmie Health transforms ENT care by enabling convenient, accurate remote diagnosis and monitoring through its digital otoscope and telehealth platform, improving access, outcomes, and cost efficiency for families everywhere.

Precision Quantomics - Chandi Bandarannayaka.webp

Chandi Bandaranayaka

CEO

Precision Quantomics delivers insights to tackle the ~90% drug development failure rate using an integrated in silico and advanced lab tools platform.

...

...

Subi - Michelle Schubert.webp

Michelle Schubert

CEO & Co-Founder

Subi is a transaction genie for real estate professionals— using modern Ai tooling to proactively handle documents, tasks, and communications, saving agents hundreds of hours and brokerages thousands of dollars.

2026 Speakers

Learn more about this lineup of expert speakers on our 2026 Speakers page.

2026 Sponsors

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2026 Economic Development Partners

The 2026 Flywheel Investment Conference is supported with Chelan County Lodging  Tourism funds.

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